You probably can't wait to get started with the new Level Up features. This growth guide will help you sort it out. First, we'll explain how you succesfully launch growth paths in your organisation. Then we'll show how to enable and set-up Growth platform features that help professionals grow.

Before you build growth paths, it's good practice to design them first. We recommend that you start with the most requested growth path(s) in your organisation. Examples include:

Once you've selected a growth path, try to write down crucial skills or competencies an employee needs to achieve this growth goal.

💡 Tip! Use job descriptions or in-company competency framework(s) to formulate key skills or competencies

Example
Employees that are interested in becoming a senior account manager need additional skills, like:

Often you can categorise skills. In this case, you could opt for 3 categories:

🤓 #nerdalert! Research shows that humans like choice, but are easily overwhelmed when offered more than 3 options

Therefore, we allow for max. 3 categories per goal. Once you have your basic outline of categories & skills, it's time to brainstorm over growth activities. Each growth activity should contribute to mastering a new skill. We recommend using Growth platform formats that activate learners, make them practice and/or learn from feedback.

💡 Tip! Level Up comes with +50 ready-to-use growth activities that you can use, adjust or take inspiration from. Have you seen them already?

We recommend that you carefully construct your growth identity. This sounds harder than it actually is. Let's break it down into 4 parts: tone of voice, imagery, narrative & avatar.
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​1.2.1 Tone of voice

Your tone of voice is not what you say, but how you say it. You can use this template to determine yours and share with your editors.
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​ 💡 Tip! Brainstorm with a colleague from Marketing and/or Communication. They know the brand guide lines and are often great visual thinkers!
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​1.2.2 Imagery
A picture is worth a thousand words. 🤓 #nerdalert! Research shows that when text is supported by the right image, our brain can more easily understand and memorise the content. Maybe you can visualise a tricky process or simply add a matching emoji 🦄? Images can of course also support your narrative...
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​ 💡 Tip! Visit free stock sites such as Pexels or plunder your own image library
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​1.2.3 Narrative
No, we're not talking fairy tales, we're talking about creating a coherent growth story. How do you talk about growth in your organisation? Is it about the individual, the team or the organisation? In other words, would you opt for wording that emphasises personal development, team effort or company results? Or a combination of all three?
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A narrative can also refer to an abstract concept like 'climbing', 'building' or 'performance'. Each concept could benefit from matching wording & imagery.

1.2.4 Avatar
On top of that, an avatar 🤖 is an important (and fun!) part of a solid growth narrative. For the moment you start learning, your virtual character will start growing! Ideally you create 2 to 3 character sets that learners can choose from.
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​💡 Tip! Level Up comes with 2 standard character sets: a robot & an apprentice

Why is an avatar such a crucial element?

How to design an avatar? First decide the number of levels your growth path will have. This determines how many different stages of the avatar you'll need to design.
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​Example

An avatar character set in 5 different stages:
TinQy winky, TinQ-E, TinQtopus, TinQsta and sir TinQ-a-lot.

With these ingredients 🍍 at hand you can start building your first goal:

With these ingredients 🍒 at hand you can start building your first avatar:

💡 Tip! Game levels are increasingly difficult to complete. We recommend that you apply that same principle instead of dividing the points evenly over your levels.
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Do have any questions? Please contact a member of your TinQwise team.
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